H2R Arquitetura | Architecture Office

We are specialized in retail spaces.

We design for: Galleries, Strip Malls, Outlets, Retail Parks and Shopping Malls.

WHAT WE DO

FEASIBILITY STUDIES

With over 500 feasibility studies completed, we quickly assess plots or existing buildings to identify their true potential for development.
We align your business objectives with local regulations, marketing strategy, and brand positioning — providing a solid foundation to make your project viable.

CONCEPT

We transform ideas and trends into solutions that strengthen brands, engage users, and maximize results.
From the very beginning, we align goals, customer experience, brand exposure, and spatial performance — uniting concept and detail to create environments that inspire and deliver real value.

ARCHITECTURE

We design environments that inspire, enhance performance, and translate your goals into lasting spaces.
By combining technology, sustainability, and efficient processes, we deliver complete and tailored solutions. Every detail — from materials and textures to colors and techniques — is carefully considered to ensure functionality, efficiency, and long-term low impact.

PROJECT MANAGEMENT

We value integrated project management as a key factor for success.
We coordinate multidisciplinary teams in a fully aligned manner, supported by specialized technologies and software — ensuring efficient project coordination, schedule and cost control, and the consistent maintenance of quality standards.

BRANDING

Branding is the strategic process of building and managing a brand based on research and sound reasoning. It involves positioning or repositioning, naming, brand and logo creation, development of an Identity Manual, and implementation of in-store marketing programs to strengthen brand presence and consistency.

ROLL-OUT

We have built a solid reputation by delivering creative, functional, and consistent spaces.
Our distinctive strength lies in bridging innovation and execution. In roll-out programs, we develop efficient implementation and management standards, ensuring faithful brand replication across multiple locations — always with a focus on results.

VISUAL MERCHANDISING

Visual merchandising is the strategy of organizing products and store spaces to create an engaging shopping experience and influence customer decisions. Our consulting services include site visits, the development of guidelines manuals, display planograms, and support for store openings.

COMMUNICATION DESIGN

We combine architecture and graphic design to create visual communication systems that complement spaces, guide movement, and strengthen brand identity.
From basic signage to sectoral organization, we design clear and engaging visual languages that orient users and enhance spatial experience.

WINDOW DISPLAY DESIGN

The window display design project creates visual compositions that attract the eye and enhance products, translating the brand's identity. Every detail — materials, lighting, and layout — is planned to tell stories, awaken desire, and transform observers into customers.

SERVIÇOS

WHO WE ARE

With offices in Sao Paulo and Lisbon, H2R Arquitetura designs and manages architecture, urban planning, and design projects with a focus on innovation, sustainability, and efficiency.
For over 21 years, we have created spaces that tell stories, inspire users, and turn bold ideas into tangible solutions across retail, corporate, residential, and mixed-use developments.

We combine collaborative processes, technology, and design intelligence to ensure consistent results — integrating architecture, branding, and user experience.
Our strategic approach, aligned with partners, suppliers, and multidisciplinary teams, fosters long-term relationships: 75% of our projects come from returning clients, a reflection of the trust we’ve built over time.

OUR VISION

To be recognized for developing projects that generate real value and deliver consistent results aligned with each client’s objectives.

OUR MISSION

To conceive, develop, and manage projects aligned with our clients’ Big Ideas, with dedicated teams focused on delivering strategic and personalized solutions for each unique challenge.