Visual Merchandising (VM) is the strategic union between marketing and design. The goal is not just to make the store beautiful, but to facilitate the shopping journey, highlight products, and increase the average ticket price. Visual Merchandising combines design and strategy:

1. Window Display: Attract attention in 3 seconds

2. Layout: Guide the flow to hot zones

3. Display: Group by color or "rule of 3"

4. Ambience: Lighting and visible prices are crucial.

5. Focus: Facilitate the journey and sell more